MakingOf

one wide card per step, picture and words side by side, the cards piling up on each other as the page scrolls: three to eight steps told one at a time, on a brand or story page; the merchant’s own workshop only

tall step cards in a row that scrolls sideways, a large number over each picture and a bar showing how far along the row is: a home or product band that shows the making in a glance; the merchant’s own workshop only

the steps alternating left and right along a vertical thread that fills as the page scrolls, a numbered knot for each: a longer making-of (six to twelve steps) read from top to bottom; the merchant’s own workshop only