Chart

a trend over time for two or three series, with its figures beside it in a table

Continuous series read as filled areas with distinct outlines and the merchant’s own values.

Compare the merchant’s own series side by side within each category on one shared scale.

categories ranked from the largest as horizontal bars with the value at their end (channels, pages, categories): when the labels are too long to sit under columns

shares of a whole as a ring with the sum in its centre and each part’s value and share beside it: one series of up to six parts, or a few series compared by their sums

several series stacked as bands over time so the top edge reads the sum (traffic by source, sales by channel): when the total matters as much as the parts

the steps of a journey in their order (visitors, carts, orders) as narrowing bars with each step’s share of the first and of the one before